Influence Society to host hospitality AI event in Geneva region

Influence Society and INÜI Collection will bring Swiss hoteliers together on Sept. 28, 2026, at Château de Bonmont near Geneva for a limited-capacity SOCIETIES session on AI, data and hotel sales strategy. The event is designed to show how digital tools are reshaping hotel visibility, guest relationships and commercial performance.

Why it matters: - Swiss hotels are being pushed to adapt as AI changes how travelers search, compare and book stays. - The Geneva-area session is meant to give hotel leaders practical ideas they can use in marketing, sales and guest experience. - The format targets a small group, which should make peer-to-peer exchanges more useful for owners and operators.

What happened: - Influence Society will host a new SOCIETIES event on Sept. 28, 2026, at Château de Bonmont in the Geneva region. - The event is organized with Estelle Bernière, founder of INÜI Collection. - The session will run from 10 a.m. to 2 p.m. and include lunch. - The theme is “L’IA et l’art de l’hospitalité – Comment l’industrie du sourire se transforme.” - The event is aimed at Swiss hospitality professionals, including sales and marketing directors, general managers and owners.

The details: - Attendees will look at how AI, data and new sales and marketing approaches affect hotel visibility, customer relationships and commercial results. - The program will include case studies and strategies tailored to the Swiss hotel market. - Topics will include brand visibility in new search environments, data-driven marketing and digital experiences across the guest journey. - Participation is free, but registration is required and space is limited. - Registration is open until Sept. 24, 2026. - More information is available at the company's announcement and INÜI Collection. - The event is also listed on LinkedIn.

Between the lines: - Estelle Bernière said the event is meant to help hospitality leaders discuss concrete uses of AI and digital tools while preserving the human side of the business. - Sébastien Félix said the goal is not to adopt AI for its own sake, but to combine it with data, marketing and better customer journeys to drive measurable results. - The limited attendance and curated venue fit SOCIETIES' wider model of combining strategic topics with intimate professional networking. - SOCIETIES has previously been held in Paris, Miami, New York, Cancún, Mauritius and Annecy.

What's next: - Organizers will accept registrations through Sept. 24, 2026. - The Geneva edition is expected to give attendees examples and takeaways they can apply at their own properties. - Influence Society and INÜI Collection are positioning the event as a repeatable forum for hotel leaders facing digital transformation.

The bottom line: - SOCIETIES Genève is being pitched as a practical, small-format forum for Swiss hoteliers navigating AI-driven changes in discovery, sales and guest experience.